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Western University Academic Calendar. - 2019
Western Main Campus

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MARKETING


The desires and needs of the buyer are important to the manufacturer, wholesaler, and retailer. Students analyze the firm's goals, strengths, opportunities, and weaknesses. This analysis is then converted into reasonable marketing strategies and action plans. Students learn to make decisions in the face of considerable uncertainty.

Extra Information: 3 hours.

Course Weight: 0.75
Breadth: CATEGORY A i  
Subject Code: BUSINESS

This Course is Mentioned in the Following Calendar Pages: