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Western University Academic Calendar. - 2019
Western Main Campus

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MARKETING


An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.

Antirequisite(s): MOS 3320A/B.

Prerequisite(s): MOS 1020A/B or both MOS 1021A/B and MOS 1023A/B and enrolment in BMOS or Music Administrative Studies (MAS).

Extra Information: 3 lecture hours Note: Students interested in pursuing an HBA Degree at the Richard Ivey School of Business should not take this course in second year as Ivey does not recognize this course as part of the HBA degree.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Brescia

This Course is Mentioned in the Following Calendar Pages: